Antique French Mirrors

1. General information on ranking parameters

The order in which Goods and Vendors are displayed in search results and other listings on the Site (“Ranking”) is determined by an automated ranking system which evaluates multiple parameters. The main parameters used to determine the Ranking are, in particular: (a) the textual and categorical relevance of a listing to the Customer’s search query (including title, description, category and applied filters); (b) objective quality signals of the listing and Vendor performance (such as image quality, historic conversion rates, cancellation and return rates, on-time dispatch and delivery rates, and responsiveness to Customer enquiries); (c) the freshness and availability of the Goods (including stock status and recency of listing or update); (d) the Customer’s previous behaviour on the Site; and (e) the impact of any paid promotion or enhanced visibility products purchased by Vendors in accordance with separate commercial agreements, where applicable.

2. Relative importance of ranking parameters

The parameters described in clause 1 are combined in an algorithmic model. The relevance of the listing to the Customer’s search query and applied filters, together with objective quality and performance signals and the Customer’s previous browsing history, are generally the most important factors for the Ranking. Factors relating to the freshness and availability of the Goods and any paid promotion or enhanced visibility products may also influence the Ranking. The exact technical weighting, scoring methods and implementation details of the Ranking algorithm are confidential and may be adapted from time to time to improve the relevance and quality of results.

3. Paid promotion and disclosure

Vendors may from time to time purchase paid promotion or enhanced visibility products which can improve the prominence of their listings (for example, through highlighted placement or increased visibility within certain result sets). Such paid promotion will not override the requirement that promoted listings meet minimum relevance and quality thresholds. Where a listing benefits from paid promotion or enhanced visibility, this will be indicated to Customers in a clear and transparent manner on the Site, in accordance with applicable consumer protection and unfair commercial practices laws.

4. No guarantee of individual results

While we seek to provide Customers with the most relevant and useful results, we do not guarantee any particular position in the Ranking for any Vendor or listing. Vendors acknowledge that the Ranking may vary over time for the same query as we update and improve our systems or as the underlying parameters (such as performance metrics and availability) change.