Guy Nicod Vintage French Advertising Poster Design Martini And Rossi Bitter Cocktail
Cirencester, United Kingdom
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Dimensions
Wear Condition
Good
Material
Paper
Style
Modernist, Vintage
Product Details
Description
Title: Vintage French Advertising Poster Design Martini and Rossi Bitter Cocktail
Guy Nicod (French 1923 - 2021)
Gouache on artist paper, unframed
Size: 15.75 x 11.75 inches (height x width)
Provenance: Artists estate, France
Condition: good overall condition with light edge wear, gentle handling creases to the margins and minor age toning to the paper; colours remain fresh and well preserved
Description:
This original gouache on paper is an advertising design by French modernist artist Guy Nicod, produced for Martini & Rossi, the legendary Italian drinks brand renowned for its vermouths and aperitifs. At the heart of the composition is a cocktail glass filled with the distinctive red Martini & Rossi Bitter, complete with ice cubes and an orange peel garnish. The glass is placed on a series of concentric circular forms in ochre, grey, and crimson, creating a striking sense of movement and depth. Above, the Martini & Rossi name appears in bold block capitals against a dramatic red and black banner, while the word “BITTER” is emblazoned across the lower section in perspectival lettering, giving the design a three-dimensional effect.
Nicod’s use of gouache allows for vibrant, opaque colour that enhances the bold geometry of the design, while smaller details — including a bottle of Martini & Rossi and a stylised red flask — reinforce the brand identity. Created during the 1960s–70s, a period when cocktail culture and graphic advertising flourished, this work reflects both the sophistication of European poster art and Nicod’s ability to balance functional design with painterly flair.
For collectors of vintage advertising, mid-century design, or drinks-related art, this piece captures the glamour and conviviality of Martini & Rossi’s international image. Decorative, authentic, and historically significant, it offers an opportunity to own an original work from a French artist whose commercial designs bridged the worlds of fine art and modern brand identity.
Condition report:
Good
Wear Condition
Good
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Additional Delivery Info from Seller
Free collection available
Yes
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Reviews
4.0
Based on 5 reviews
Wear conditions
Excellent
Shows little to no signs of wear and tear.
Good
May show slight traces of use in keeping with age. Most vintage and antique items fit into this condition.
Average
Likely to show signs of some light scratching and ageing but still remains in a fair condition.
Apparent Wear and Tear
Visible signs of previous use including scratches, chips or stains.
Please refer to condition report, images or make a seller enquiry for additional information.
Cancellations and Returns
Last updated: 12/02/2026
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What your service fee covers
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14-day return guarantee
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| 50 — 99.99 | 5.50 |
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| 1,000 — 1,499.99 | 55.00 |
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| 2,000 — 4,999.99 | 82.50 |
| 5,000+ | 110.00 |
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