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1939 No 1 London Underground Pocket Map ‘Zero’, Hans Schleger After Harry Beck

£210 per item
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London, United Kingdom
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Dimensions
H 14.5 cm
x
Dia 20.5 cm
Wear Condition
Wear conditions

Good

Material

Paper

Style

Vintage

Product Details

Description

To see our other original vintage travel posters including more London Transport posters, scroll down to "More from this Seller" and below it click on "See all from this Seller" - or send us a message if you cannot find the poster you want.

'Zero' Hans Schleger
London Underground Railways Pocket Map
1938 No. 2
Lithograph
14.5 x 20.5 cm

An early edition of London Transport's iconic map, precursor to all other similar maps of other transport systems worldwide. The 1939 edition was designed by Hans Schleger, unlike the 1933 - first published - edition of Harry Beck. Beck was furious that the design of his baby had been given to Schleger and by 1941 responsibility returned to Beck.

Hans Schleger was born in Germany. After the First World War, he studied at the Berlin Kunstgewerbeschule. After working in Berlin, he moved to New York in 1924 and began to work as a graphic designer. He returned to Berlin in 1929 and began working for the British advertising agency Crawfords, where he met Edward McKnight Kauffer, who introduced him to Jack Beddington (the head of advertising at Shell Mex BP). He moved to London following the rise of Hitler and produced a series of posters for Shell Mex. During the Second World War he worked for the British Government. He later taught at the Chicago Institute of Design and subsequently designed the trademarks of the John Lewis Partnership, Penguin, Deutsche Bank, and the Edinburgh Festival.

Beck was a technical draughtsman who worked for the London Metro Signal Office. Following being fired, he created the first diagrammatic Tube map in 1931. Having submitted it to the Publicity Office at London Transport, it was rejected. However an updated proposal was accepted, being published in January 1933 in an edition of 700,000 pocket maps - most of which were consigned to the dustbin within hours, days or weeks. Those that survive are rare. Immediately popular it was adoped and similar maps have been used ever since by London Transport - and indeed many other rail systems worldwide.

Beck was inspired whilst creating an electrical circuit diagram to apply the same concept to the Underground system, in the understanding that passengers on the network were more interested in how the lines related to each other, than in how they related to the topography of the city. Beck worked on the map in his spare time, and was - depending on the story you believe - either not paid for his work, or was paid a mere five or ten guineas. These days his work is acknowledged on all published London Tranport maps.

Condition report:

GoodGenerally very good indeed, only minor signs of use, primarily to front cover and to extremes of folds.

Additional dimensions information:

Height: 5.71 in (14.5 cm)Diameter: 8.08 in

Material
Paper
Manufactured
1930s
Style
Vintage
Item location
London , United Kingdom
Period
Early 20th Century
Brand
Unknown
Condition
Used
Professional Seller
5.0 (1 review)
Vinterior since 2019 • Read reviews

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Reviews

5.0

Based on 1 review

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Melissa 25 Apr 2022
Good Communication - item arrived a little later than expected but the seller phoned to confirm shipment and apologised for delay which I found very helpful. Item was packed very well and arrived safely in perfect condition.

Wear conditions

Excellent

Shows little to no signs of wear and tear.

Good

May show slight traces of use in keeping with age. Most vintage and antique items fit into this condition.

Average

Likely to show signs of some light scratching and ageing but still remains in a fair condition.

Apparent Wear and Tear

Visible signs of previous use including scratches, chips or stains.

Please refer to condition report, images or make a seller enquiry for additional information.

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    Applies to furniture with a final selling price of up to £5,000 (excluding delivery and service fees) and delivered from a UK mainland seller to a mainland UK address. Excludes Northern Ireland, Channel Islands, Scottish Highlands & Islands, Isle of Wight and Isles of Scilly.
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