Mid Sized, Iconic, Coca Cola Enamel Sign

Mid Sized, Iconic, Coca Cola Enamel Sign


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Coca-Cola was invented in 1886 by John Pemberton who, in his first year of business, spent more money on advertising than the company raised. This marked the start of what has to be one of the most effectively and aggressively marketed brands in history.

The company's earliest forms of advertising were generally painted on oil-cloth or tin but as these signs quickly degraded with exposure to the elements it wasn't long into the 20th century before the company looked towards harder wearing mediums. Enamel, with it's crisp detailing, bright colours and very hard wearing surface soon took favour and a few decades later, when this sign was produced, it was still the company's medium of choice.

This particular example is French (hence 'Buvez' instead of 'Drink') and produced by Vitracier Neuhaus; an enameler who produced signage for a number of large companies in France in the mid-20th century. This particular sign probably dates from around the 1950s and remains in excellent condition with just some light surface chipping/scratching mainly confined to the right hand side. The colours remain bright and the surface retains a good gloss.

The sign measures 125cm wide by 50cm high.
DIMENSIONS: H: 50cm (19.69in) W: 125cm (49.21in) D: 0.1cm (0.04in)

Width: 125.0 cm
Height: 50.0 cm
Depth: 0.1 cm

Estimated Time: Less than one week

For smaller items, delivery will be arranged at cost, using the most competitive postal service available.

Larger items will generally be delivered by courier. Within the M25 this should cost £15-20. For other addresses, please get in touch with your postcode so we can work out an approximate cost.

Items will normally be prepared for delivery within a week and the delivery times will be dependent on the postal service agreed upon.

This item will be shipped from London, United Kingdom.
If you want to save on delivery costs, this item is available for collection.
We offer a 14-day return policy. Please check our conditions.

Condition: Used

Brand/Manufacturer: Kléber V10

Date of Manufacture: 1960s

Material: enamel,metal

Period: Mid 20th Century

Style: Industrial

Listed by: Louis_c22b

SKU: 27090525