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THE DIGEST
Abbie Roden on Designing with Vintage, Heirlooms and Meaning
A mix of secondhand finds, inherited pieces and collected artwork shape Abbie Roden’s London home, a space defined by warmth, texture and the stories behind each object.
In Brook Green, Abbie Roden has built a home that feels considered without ever feeling overworked - a space shaped by instinct, memory and a clear preference for pieces with history. As co-founder of wine brand Amie and founder of Roden, a marketing and talent agency, her creative world feeds naturally into how she approaches interiors: intuitive, layered and rooted in storytelling rather than trends.
The house, which she shares with her husband Will and their young son Teddy, reflects a shift towards slower, more grounded living. Set within a close-knit neighbourhood of young families, it’s a home that balances day-to-day life with a sense of permanence. That feeling carries through the interiors, where nothing is rushed or overly styled. Instead, it has come together gradually - shaped by what they’ve found, kept and carried with them.
Much of the home is made up of secondhand finds, whether sourced from markets, handed down by family or picked up through Vinterior. These pieces aren’t chosen to fit a specific look, but for their character - worn wood, unusual shapes, imperfections that make them feel individual. It’s a way of decorating that prioritises longevity and personality over uniformity.
Running through the space is a strong sense of inheritance. Many of the most meaningful pieces have been passed down from Abbie’s grandmother - furniture, objects and smaller details that have travelled from Kentucky to London and now sit naturally alongside newer finds. These are the pieces that ground the home, not just visually but emotionally, bringing with them a sense of continuity. Alongside them are artworks and objects collected on travels or picked up almost by chance, each one adding another layer to the story. Abbie has even started noting where pieces come from, quietly building a record of the home as it evolves.
“It’s so much more interesting to have pieces that have a story to tell instead of all new everything”
Abbie Roden
There’s a clear consistency in tone - warm, earthy colours, natural textures, a preference for pieces that feel lived-in rather than pristine. What’s striking is how little the fact it’s a rental seems to matter. Nothing is fixed, but everything feels intentional. A barn door shipped from Kentucky becomes a headboard, a market find is carried home and worked into place, a painting picked up on a shoot ends up anchoring a room. It’s a home assembled through instinct and attachment - where the story sits in the objects, not the walls.
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