'Save Fuel In The Kitchen' Original Vintage Poster World War 2 (C.1940)

£220 per item
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London, United Kingdom
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Dimensions
W 25 cm
x
H 37 cm
Wear Condition
Wear conditions

Good

Material

Paper

Style

Vintage, Campaign

Product Details

Description

Save Fuel in the Kitchens
Lithographic poster c. 1940
Printed for HMSO by Nathaniel Lloyd and Co for the Ministry of Fuel and Power
Energy was urgently needed to make bombs and fuel the vehicles of war. Britons were endlessly exhorted to save fuel; a message that has no less resonance today. The British population is thus encouraged to Save Fuel in the Kitchen. In Britain during World War II the Government encouraged fuel efficiency at all levels, for instance by the painting of a line on the inside of the bath to discourage the use of more than four inches of bathwater; this bath then to be used by the whole family. The energy thus saved could be used in building, transporting or powering war materials. The message remains as true today as during WW2 as environmental and green campaigners encourage us to save the world.
Soon after the war began the Ministry of Information’s wartime poster campaign was regarded as dull and uninspiring on account of its hectoring messages such as ‘Keep Calm and Carry On.’ There were posters telling the population how to conduct virtually every minute of their daily lives – for instance by saving old clothes for rags, turning off the lights, saving food, digging for victory, or watching out for spies. With this instruction overload the population ceased paying attention to the posters, so Fougasse offered his services to the Ministry of Information unpaid, with a view to bringing a touch of humour to serious messages. An amusing picture and a pithy caption helped to get the message across to the reader. Other poster designers were also recruited in order to create similar messages.

Material
Paper
Manufactured
Style
Vintage, Campaign
Item location
London , United Kingdom
Period
Mid 20th Century
Designer
Fougasse
Condition
Used
Professional Seller
5.0 (1 review)
Vinterior since 2019 • Read reviews

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Reviews

5.0

Based on 1 review

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Melissa 25 Apr 2022
Good Communication - item arrived a little later than expected but the seller phoned to confirm shipment and apologised for delay which I found very helpful. Item was packed very well and arrived safely in perfect condition.

Wear conditions

Excellent

Shows little to no signs of wear and tear.

Good

May show slight traces of use in keeping with age. Most vintage and antique items fit into this condition.

Average

Likely to show signs of some light scratching and ageing but still remains in a fair condition.

Apparent Wear and Tear

Visible signs of previous use including scratches, chips or stains.

Please refer to condition report, images or make a seller enquiry for additional information.

Cancellations and Returns

Last updated: 12/02/2026

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  • Free return if the item isn't as described.
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    Applies to furniture with a final selling price of up to £5,000 (excluding delivery and service fees) and delivered from a UK mainland seller to a mainland UK address. Excludes Northern Ireland, Channel Islands, Scottish Highlands & Islands, Isle of Wight and Isles of Scilly.
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