Guy Nicodvintage Modernist French Advertising Poster Design For Gaston De Lagrange Cognac
Cirencester, United Kingdom
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Dimensions
Wear Condition
Good
Material
Paper
Style
Modernist, Vintage, Boho
Product Details
Description
Title: Vintage Modernist French Advertising Poster Design for Gaston de Lagrange Cognac
Guy Nicod (French 1923 - 2021)
Gouache on artist paper, unframed
Size: 11.75 x 15.75 inches (height x width)
Provenance: Artists estate, France
Condition: good overall condition with light edge wear, gentle handling creases to the margins and minor age toning to the paper; colours remain fresh and well preserved
Description:
This bold and original gouache on paper is an advertising design for Gaston de Lagrange Cognac, created by French modernist artist Guy Nicod in 1971. A striking study in colour and composition, the piece features an array of stylised glass bottles, their silhouettes elongated and abstracted into rhythmic verticals. At the centre, a single bottle of Gaston de Lagrange Cognac stands proud, framed by a radiant circular sunburst in yellow and orange. The lettering is graphic and impactful, spelling out “Gaston de Lagrange” in bold white capitals across the bottom, while “Cognac” arches across the glowing sun.
Nicod’s use of gouache brings a rich opacity to the scene, allowing the forms to overlap in a layered interplay of colour—deep reds, forest greens, and earthy browns juxtaposed with brighter highlights. The result is both functional as a piece of mid-century advertising and compelling as a standalone artwork, embodying the energy of French commercial design in the 1960s and 70s.
The verso is inscribed in blue ink “Seul au Milieu de Tous” (Alone Among Them All), suggesting both the unique positioning of the brand and the conceptual basis for the design. The piece is also date-stamped 17 December 1971, firmly situating it within the period when French poster and advertising art flourished as a cultural form.
Collectors of vintage ephemera, mid-century design, or drinks-related art will find this work particularly desirable. Both visually decorative and historically significant, it stands as a testament to Nicod’s versatility and the enduring appeal of French advertising art.
Condition report:
Good
Wear Condition
Good
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Additional Delivery Info from Seller
Free collection available
Yes
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Reviews
3.75
Based on 4 reviews
Wear conditions
Excellent
Shows little to no signs of wear and tear.
Good
May show slight traces of use in keeping with age. Most vintage and antique items fit into this condition.
Average
Likely to show signs of some light scratching and ageing but still remains in a fair condition.
Apparent Wear and Tear
Visible signs of previous use including scratches, chips or stains.
Please refer to condition report, images or make a seller enquiry for additional information.
Cancellations and Returns
Last updated: 12/02/2026
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| 5,000+ | 110.00 |
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