Ernest Wallcousins1939 Original Keep Calm And Carry On Poster (Small Size) Second World War Two1939
London, United Kingdom
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Dimensions
Wear Condition
Good
Material
Paper
Style
Vintage, Campaign
Product Details
Description
Ernest Wallcousins (1882-1976), UK 1939
Keep Calm and Carry On (Small size)
Ministry of Information
Lithographic poster
37 x 25 cm
Very rare - we have traced copies in the Imperial War Museum collection but no other public collection.
Provenance: part of a small stock of posters cleared from a police station in Suffolk in the 1940s. These posters were generally sent out to police stations in groups of six or twelve. Shortly after the war, during a clear-out of the police station, these posters were put aside to be disposed of. A young police constable requested permission to take them home, and permission was granted. They spent the following nearly eight decades, surviving house moves and a long-suffering wife, sitting in a drawer. Following the policeman's death, his family have allowed the posters to be sold. As the small stock of posters at this police station came in all three sizes (small at 38 x 25 cm; medium at 38 x 50 cm; large at 75 x 50 cm) we are able to offer all three for sale today.
An instantly-recognisable brand today, this poster was reserved for use in the event of the German invasion. Once it became obvious that they were not going to invade, these posters were sent back for recycling. As they were never used, the survivors are incredibly rare. Of public collections only the Imperial War Museum – which has a very extensive collection of wartime posters – has a copy of this poster.
The story of the poster is well known these days, but bears repeating. In 1939, with invasion an ever-present threat, HM Government commissioned three posters with snippets designed to encourage the population. Bearing a crown at the top, it was clearly intended to be a message from the King: “Your Courage, Your Cheerfulness, Your Resolution, Will Bring Us Victory” was displayed widely, with hundreds of thousands being printed; similarly “Freedom is in Peril Defend it with all Your Might.” The third poster – “Keep Calm and Carry On” – was distributed, but was to be held back and only used in the event of invasion.
In the event the poster campaign was not a great success, with the people regarding it as an instruction from the powers-that-be that it was the people, not the leaders, who were going to be the ones doing the hard work. As the invasion never happened, Hitler’s armies being otherwise occupied elsewhere in the world, and the Spitfire achieving victory in the Battle of Britain, the Keep Calm posters were never used. Owing to the shortage of raw materials, the paper was recycled and there the story should have ended.
However, in 2000, the owner of Barter Books in Alnwick discovered a copy of the poster in the bottom of a box of books. They hung it up in their shop and started producing reproductions, and the poster has become an internationally recognised image, reproduced on mugs, t-shirts, and adapted into such uplifting slogans as “Keep Calm and Drink Tea”.
The artist, Wallcousins, was an illustrator, official war artist of the Second World War, and painted the official victory portrait of Winston Churchill.
A much more successful series of propaganda was created by ‘Fougasse’ – Cyril Bird. Picture editor of Punch from 1937-1949, then editor until 1953, he noted that the best sort of advertising would make people smile. He worked unpaid for the Ministry of Information during the war, producing cartoons with a short word of advise. His Careless Talk Costs Lives series of posters are amongst the most famous of the propaganda campaigns of the Second World War.
Condition report:
Generally very good indeed. This has never previously been displayed.
Wear Condition
Good
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Additional Delivery Info from Seller
Unframed or items with no dimension more than 18": free postage. Framed items with a dimension of more than 18": £30.
Estimated delivery time
Less than one week
Free collection available
No
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Reviews
5.0
Based on 1 review
Wear conditions
Excellent
Shows little to no signs of wear and tear.
Good
May show slight traces of use in keeping with age. Most vintage and antique items fit into this condition.
Average
Likely to show signs of some light scratching and ageing but still remains in a fair condition.
Apparent Wear and Tear
Visible signs of previous use including scratches, chips or stains.
Please refer to condition report, images or make a seller enquiry for additional information.
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Last updated: 12/02/2026
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